AirAsia to launch ‘cinematic-in-flight’ experience for movie-goers in selected theatres | News World

The Malaysia-based low-cost carrier AirAsia has announced its “cinematic in-flight” experience for movie-goers in India to selected cinemas nationwide to showcase its diverse and unique destinations as part of the movie-goers experience.

Under the campaign, AirAsia collaborates with Qube Cinemas aiming to enhance its outreach via more than 130 cinemas across 12 Indian cities over the next six months. Movie-goers will also stand the chance to win AirAsia flights to anywhere across its network. During this period, AirAsia will also be collaborating with more than 130 local travel content creators to showcase its destinations in Asia, Australia and more.

Air Asia has been active in the Indian aviation industry since a long time, primarily connecting Indian cities with key destinations in ASEAN region that are Kuala Lumpur, Malaysia and Bangkok.

The airline also recently won the prestigious World’s Best Low Cost Airline and Best Low Cost Airline in Asia awards at the Skytrax…

Source www.zeebiz.com

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