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Alaska Airlines launched its new Seattle-to-London route on Thursday, at a testing time for aviation.
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An executive told Business Insider most airlines are only covering up to 50% of increased fuel costs.
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But Alaska’s move into transatlantic flights helps attract more profitable premium travelers.
Despite rising fuel costs, Alaska Airlines is pushing ahead with its plan to attract more premium passengers as it celebrated the launch of its newest route atop a London skyscraper on Thursday evening.
The Seattle-to-London service is part of a rapid European expansion, following last month’s launch of Alaska’s first-ever transatlantic route, to Rome. A third service, to Iceland, is set to begin next week.
But it comes at a cautious time for the industry since the Iran…
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Source finance.yahoo.com
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