Apple Needs to Play Catch up in AI to Google, OpenAI | Technology

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While Apple’s Big Tech competitors have announced leaps forward in the artificial intelligence space this month, the iPhone maker has instead said it’s bringing consumers thinner iPads.

It’s going to have to do a bit better, analysts say.

OpenAI and Google’s demonstrations on May 13 and May 14, respectively, showed the two companies pushing AI capabilities forward. In OpenAI CEO Sam Altman’s words, it’s a bit of “magic,”

OpenAI’s new GPT-4o, introduced Monday, can translate speech, identify emotions over video, and tutor students. Google’s Gemini can plug into Gmail to summarize emails, create spreadsheets based on information, and formulate replies.

Even Facebook, WhatsApp, and Instagram have integrated Meta’s AI into app search fields.

Apple, though, has kept pretty quiet about its own AI ambitions so far — and it’s increasingly obvious.

“The buzz around AI, and specifically GenAI, has been so deafening that Apple is noticeable by omission,” Dipanjan Chatterjee, vice president and principal analyst at Forrester, told Business Insider.

And while it’s in Apple’s nature to focus…


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