Asia & MENA gaming markets approach $100B, 2B players in 2028 | Niko Partners | Gaming

Niko Partners has published its video game market sizing model results for Asia & MENA. Combined, the two regions generated $85.5 billion in revenue in 2023, up 4.6% year-on-year.

The firm expects the market to continue growing, albeit at a reduced rate. In 2024, Niko Partners is forecasting the region to grow 2.5% to $87.6 billion in revenue. Furthermore, it expects this pace of growth to continue through 2028. Over these next five years, Niko Partners anticipates the combined Asia & MENA games market to reach nearly $100 billion ($97.1 billion) with a CAGR of 2.5%.

“Asia and MENA remain critical in the global games market, and drivers to the growth in these regions include localization, increase in participation by female gamers, government support for esports, growth of out-of-app monetization of mobile games, and rising spending power.” said Lisa Hanson, CEO of Niko Partners….


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