Babolat’s best-selling tennis shoe model launches in a fourth version on Jan. 22. The Babolat Jet Mach 4, the brand’s focus on a lightweight speed, offers a fresh perspective with a redeveloped forefoot for an even quicker first step.
“At Babolat, all of our footwear innovation is built around explosiveness on the court,” Wanda Beguelin, a soft products manager at Babolat, tells me. “Every movement a tennis player makes starts with a split step—a jump from the forefoot. That’s why we decided to focus our development efforts on the forefoot area, integrating a true starting block under the foot.”
The Jet Mach 4 features a new rigid plate inside the midsole, inspired by track and field starting blocks,…
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