Benjamin Capital Partners raises $5.5M to reward cash for gamers and more | Gaming


Benjamin Capital Partners has raised $5.5 million to invest in its cash rewards business built around the Benjamin app.

The seed round for the New York and Oulu, Finland-based company will fuel the next stage of growth in its mission to disrupt the fast-growing consumer cash rewards market. And believe it or not, this has a gaming angle to it.

The funding came from Play Ventures and F4 Fund, which are both prominent gaming funds. Other prominent investors in the round include inventor, investor, and serial entrepreneur Anton Gauffin (founder of social gaming company Huuuge); tech CEO and 20-year payment veteran Shane Happach; and Ilkka Teppo, founder of Reworks.

The funds will help the company grow its Benjamin cash rewards app, which has generated robust consumer demand and revenue growth since its launch in October 2023.

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Erno Tauriainen, founder of Benjamin Capital Partners.

Since coming out of beta in October, the Benjamin app already has over 250,000 installs and 155,000 monthly active users (MAUs). Many users are already…

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