Heatherly is the former head of NBCUniversal’s gaming business, and he was the general manager of Club Penguin when Disney was still making games with its own internal game developers.
Heatherly has been delving into game startups and Web3 games since NBCUniversal shut its game publishing business in 2019. He took one game that NBCUniversal had commissioned, Funko Pop! Blitz, and saw that through its launch with N3twork.
Among Us meets Clue
The company’s new game is The Mystery Society. Heatherly said in an interview with GameBeat that it is like Among Us meets Clue.
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Shima Capital led the round. Also joining the seed round are Sfermion, GSR Markets, Arca, Lyrik Ventures, Flying Falcon, Press Start Capital and 32-Bit Ventures. The game also is supported by a grant from Polygon Labs and will use the Polygon blockchain.
The Mystery Society starts its beta test today, and Heatherly hopes to attract people who are curious about Web3. The goal is to try to expand the appeal of Web3 to casual audiences, helping Web3 spread to more mainstream players.
“You deserve someone who would make you so happy that you forget that you had ever been sad; someone who would love you so much that you forget that you once wondered if you are worthy of love. You deserve someone who would make you realize that you deserve to be loved; but not just with any kind of love.” —Nica Rodriguez