Concert ticket fiasco got Taylor Swift fans into politics | News World

New research finds that botched ticket presales for Taylor Swift’s “Eras Tour” forced “Swifties” to pay attention to politics by connecting it to something meaningful and personal in their lives.

Scholars say democracy is in danger if people aren’t paying attention to what matters. And if the public doesn’t care enough about politics, then they may not vote or won’t be as informed when they vote, nor will they be able to fulfill their role in a democratic society.

But if anyone can motivate people to pay attention, it’s Taylor Swift.

During ticket presales for Taylor Swift’s “Eras Tour” in late 2022, the combination of unprecedented demand, arbitrary and unfair purchasing privilege, and Ticketmaster’s website crashes made it nearly impossible for most Swift fans to get tickets.

By drawing fans’ attention to the issue that mattered most to them—scoring concert tickets—the system failures and ensuing disappointment brought to light the importance of event ticketing politics,…


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