Former Xbox PR Lead Blames Studio Closures on Game Pass | Gaming

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Following Microsoft’s closure of multiple Bethesda studios, including Arkane Austin and Tango Gameworks, former senior public relations lead Brad Hilderbrand took to LinkedIn to explain why the decision was likely made.

Hilderbrand said there were two main factors for the closures: stagnating growth for Game Pass and the $69 billion deal to acquire Activision Blizzard. He said that games that debut on Game Pass often underperform.

“The biggest paradox with Game Pass is that basically every game that launches on the service badly misses its sales goals,” Hilderbrand wrote. “Makes sense though, why pay full price to buy a game when you can play it for “free” as part of your subscription?”

He said that growth for Game Pass has stagnated, and the amount of revenue it brings in does not match the budget required to make the games on the service. This is especially true for games like Tango’s Hi-Fi Rush and Arkane’s Redfall, which do not stay on the top Game Pass charts for long enough to…

Source games.mxdwn.com

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