How data can help you understand the game industry | Joost Van Dreunen interview | Gaming

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Joost Van Dreunen has made a career out of helping people understand the game industry. In his day job, he teaches gaming strategy at New York University’s Stern School of Business.

And he also the author of the 2020 business book, One Up: Creativity, Competition, and the Global Business of Video Games. Van Dreunen was also the founder of Superdata, a game industry research company that tracked the virtual reality segment and was sold to Nielsen in 2018.

Van Dreunen has been a big fan of using data to analyze gaming. And we’ve had a lot of it lately. Microsoft completed its acquisition of Activision Blizzard for $68.7 billion in October, then it laid off 1,900 people to cut costs. That was part of a larger 10,500 layoffs in game companies in 2023 and another 8,000 so far this year.

With Apple’s push into spatial computing, Disney’s $1.5 billion investment into Epic Games and the European Union enabling alternative app stores, 2024 promises to be another transformational year for interactive entertainment. Apple has also been fined by the EU and sued for antitrust by the U.S. Justice Department. How do we make sense of…

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