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India’s largest airline IndiGo will have its “tailor-made” business class product—IndiGo Stretch—from mid-November on the Delhi-Mumbai route, and ticket sales for the same will start from Tuesday at an introductory price of Rs 18,018. The carrier, which has been seen as a budget airline for long, is now gravitating towards a hybrid product offering. It will have business class on 12 domestic routes connecting major Indian metropolitan cities with one another. All these 12 routes are likely to see the business class offering by the end of 2025.
This move, which was ostensibly in the works for some time now, marks a strategic shift in IndiGo’s product offering. In nearly two decades of its existence, IndiGo has championed the one-size-fits-all single-class cabin configuration, like other successful budget airlines globally. But with changing dynamics and evolution of…
Source indianexpress.com
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