iPad launch: Masterstroke by Steve Jobs! Ex-Apple CEO faced the 2008 financial crash with grit; here’s how betting big during a bust helped Apple launch the iPad | News World

In 2008, when the world fell into a deep recession and businesses all around the world were preparing for the worst, Apple co-founder Steve Jobs made a move that amazed many people in Silicon Valley. While everybody else was letting go of staff, Jobs took a different route.

Steve Jobs Turned Crisis Into a Competitive Edge

During an interview with Fortune in 2008, the Apple co-founder shared the message he delivered to his team at a time when fear dominated the headlines: “We were just going to invest our way through the downturn,” as quoted in the report.

Jobs had said at that time, “We weren’t going to lay off people, that we’d taken a tremendous amount of effort to get them into Apple in the first place—the last thing we were going to do is lay them off,” quoted Fortune.Rather…more

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