New iPad Pro demand likely to be low for two reasons: TrendForce | Technology

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You might expect the introduction of the first OLED screens and uber-thin form factor to result in strong iPad Pro demand, but a new forecast from market intelligence company TrendForce suggests it may actually be lower than last year.

The company predicts that total shipments of the latest iPad Pro models “will only reach between 4.5 to 5 million units in 2024” – which would be down on 2023. It gives two reasons for this pessimistic picture …

New iPad Pro models – thinner, OLED, M4 chip

When Apple yesterday announced the new iPad Pro models, there were three key improvements over earlier versions:

  • Thinner form factor
  • OLED screens
  • M4 chip

Demand likely to be relatively low

TrendForce estimates that total iPad Pro demand this year will be between 4.5 million and 5 million units, which would actually represent a year-on-year fall in demand, despite the new features.

The company gives two reasons for this, of which price is the first. The new models got a $200 increase in the starting price (albeit with doubled storage), and additionally require all-new Magic Keyboard and Apple Pencil Pro accessories. That makes the total cost…

Source 9to5mac.com

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