New Xbox Series X Exclusive Is 2025’s First Flop | Gaming

We are four months deep into 2025, and it has largely been a flop-free year so far. Until the latest Xbox Series X console exclusive from Xbox Game Studios released earlier this week. For those that missed it, this week Xbox Game Studios released South of Midnight. And the reception to the game has been fairly positive, if not a little bit underwhelming for an Xbox Game Studios game. That said, we wouldn’t blame you if you didn’t notice the release because absolutely nobody is playing the game, or at least that’s what all the background data suggests.

First, let’s talk about how no one is playing South of Midnight. The game was just released three days ago, and it’s a major new release from Xbox Game Studios, with Xbox marketing behind it. Despite this, it is only the 7th most played game on Xbox Game Pass right now, behind…more

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