Onyx Signs World’s First YOO Beach Club, APAC’s First Yoo2 Hotel, and a Shama Hub

Onyx Hospitality has expanded its partnership with

Ratanakorn Asset, a leading Thai real estate company, for three
new developments in the eastern Thai city of Pattaya.

The partnership will see the launch of the world’s first YOO Beach
Club on Na Jomtien Beach, the Asia-Pacific region’s first Yoo2
Hotel, and Southeast Asia’s first Shama Hub property, both to be
located on Wongamat Beach.

Jugkarut Ruangratanakorn, Managing Director,
Ratanakorn Asset Co. Ltd., said, “Since signing our first
agreement with Onyx Hospitality Group one year ago, we have been
in regular contact with the Onyx team and have been impressed with
how they continue to generate healthy awareness and demand to
their existing hotels in Pattaya and elsewhere despite the ongoing
challenges. As forward thinkers and optimists, we are excited to
extend our partnership with Onyx to bring to live several unique
concepts and experiences in the coming years. There are a number
of firsts here with YOO Beach Club, Yoo2, and Shama Hub that we are
excited to work closely with Onyx Hospitality Group and YOO Group
on.”

Designed by YOO

Studio in London, the YOO Beach Club, and the Yoo2 Hotel are
products of YOO Hotels & Resorts, the hospitality arm of the YOO
Group, a design-led global company, founded by
Philippe Starck and John Hitchcox.

Conceptualized with the vision of becoming one of
the top destination beach clubs in the world, the YOO Beach Club
will be the first of its kind and will be developed on a coastal
site south of Pattaya City, adjacent to the 400-key Amari Jomtien
Pattaya which is currently being constructed.

Both the YOO Beach
Club and Amari Jomtien Pattaya will be part of a mixed-use
beachfront development incorporating a community retail mall and
events space. The project is scheduled for opening in 2024.

The upcoming Yoo2 and Shama Hub will be built as a
dual-branded hotel tower along Pattaya’s Wongamat Beach, with both
properties offering distinct product highlights and experiences.

Yoo2 Pattaya will be a 100-room upscale lifestyle
hotel that combines local influences with a vibrant lobby that
showcases music from local DJs and creations from local artists
and crafts makers. Unique guest experiences will include elements
such as a sky lobby, restaurant, and meeting rooms with elevated
views, a rooftop pool bar, daily DJ sets, nail bars, and guided
morning runs offered as a refreshing alternative to the gym and
a new way to experience the nearby area.

Shama Hub Pattaya will be a 250-key studio-living
concept property that combines co-working style
lobbies, lively bar, and grab-and-go services with apartments that
offer innovative modular flexibility for different work, play,
dine and sleep requirements.

Two other
Shama Hub properties are currently being developed in Haikou and
Changchun in China and scheduled to open by mid-2021.

Douglas Martell, President, and Chief Executive
Officer, Onyx Hospitality Group, said, “Pattaya always holds
a special place in our hearts. This is where Onyx Hospitality
Group’s growth story started almost 50 years ago with the
establishment of our first hotel, which continues to thrive as
Amari Pattaya and it’s newly-launched OZO North Pattaya that stands
tall on an adjacent site. Five decades on, as our footprint
expands across the Asia-Pacific region, we continue to innovate
across our different brands and locations. Collaborating closely
with Ratanakorn Asset, we look forward to introducing these
all-new exciting concepts and experiences, including our first YOO
products, to the Eastern Riviera of Thailand.”

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