Roku will put video ads on the home screen | Technology

Advertisement Gaming: Visit today for your PlayStation, Xbox, Xbox bundles, Nintendo games.
Xbox  |  Xbox Bundles  |  Nintendo  |  Playstation  |  Cards
Manor Lords is a strategy game that allows you to experience the life of a medieval lord.
Horizon Forbidden West. Join Aloy as she braves a majestic but dangerous new frontier that holds mysterious new threats. This Complete Edition allows you to enjoy the critically acclaimed Horizon Forbidden West on PC...

Roku has plans to put video ads on the home screen, the company confirmed in a recent earnings call.

Ads have become a huge part of virtually every smart TV platform at this point, but how they show up varies from platform to platform. Roku, for the most part, has stuck to static ads that appear throughout the UI and apps. However, Roku has now confirmed plans to bring video ads to the home screen.

In its latest earnings call, Roku CEO Anthony Wood revealed that the platform will soon start showing video ads on the home screen, which The Streamable compares to Amazon’s full-screen, auto-playing video ads which rolled out last year. However, the experience may be a bit less intrusive.

The full quote, as shared by Cord Cutters News, says:

“But to give you some examples of the kinds of things we’re looking at on the home screen, on the home screen today, there’s the premier video app we called the Marquee and that traditionally has been a static ad. We’re going to add video to that ad. So that will be the first video ad in that we add to the home screen. That will be a big change for us.

We’re also testing other types of video ad units,…”

Source 9to5google.com

FTC: We use income earning affiliate links. More on Sposored links.
Terms of use and third-party services. More here.

Ad Amazon Minecraft the game, plus clothing, toys, and accessories.

Ad Amazon Gaming Laptops, clothing, games and more

Ad Amazon MUSIC Artists Merch Shop

Stay connected throughout the year with official, ongoing Microsoft podcasts.
Microsoft Podcasts Apple | Microsoft podcasts YouTube


“Happiness is when what you think, what you say, and what you do are in harmony.” —Mahatma Gandhi

Related Posts