Stephen Colbert shows iPad at Grammys | News World

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February 1, 2010: The tech-loving world goes into meltdown at the sight of comedian Stephen Colbert using a prerelease iPad to read nominations during the Grammy Awards show.

“Jay-Z, did you not get one of these in your gift bag?” Colbert quips from the stage. “Am I cooler than you?”

The celebrity sneak peek is all part of Apple’s big (and wildly successful) plan to hype its upcoming tablet.

Stephen Colbert and the iPad hype machine rock the Grammys

“I saw [Apple] announce it, and I went, ‘God, I want one of those,’” Colbert later told reporters. “I went, ‘I’m opening the Grammys. Send me one and I’ll take it out of my pocket [onstage].’ By the way, it’s gone — I don’t get to keep it. They handed it to me backstage, took it out, and I handed it…more

Source www.cultofmac.com

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