The new Xbox ad campaign is confused about what an Xbox is | Gaming

These times are very trying and it’s understandable if someone goes a little off the deep end once in a while. Just like Norman Bates said in Psycho, “We all go a little mad sometimes.” However, a new Xbox ad campaign has us a little concerned.

Microsoft launched a new marketing campaign for its Xbox consoles and cloud gaming service called “This is an Xbox.” It features posters and commercials with a bunch of different objects like a laptop, a smartphone and a Meta Quest 3 that are all “an Xbox.”

We confirmed with a thorough fact check that all of those objects are not an Xbox. That may sound like overkill but when you live in a world where there’s a real chance that the goopy mass voiced by Tim Curry in FernGully might become Secretary of the Interior, we’re not…more

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