The tastemakers: Influencers and laboratories behind food trends | News World

Protein Coffee 1280.jpg

Tang. Swanson’s TV dinners. Wow Chips. BacOs. Since the dawn of dinner, food fads have formed, and fizzled. But who’s behind them?

Sherry Frey is an Insights Executive at Nielsen IQ in Chicago, a spinoff from the Nielsen TV-ratings company. She analyzes the public’s food purchases and spots the trends.

These days, here’s a big one: “Consumers are savvier than ever about what they’re putting in their bodies, and the impact that it has on their health, but also the health of the planet overall,” Frey said.

Not all of the trends will strike you as obvious, like the spike in mushrooms. Frey said, “We’re seeing this in beverages (Om Mushroom Hot Chocolate Blend). We’re seeing it in baked goods (Gwell Reishi & Chaga Tea Cookies), shiitake salad dressing (Annie’s Shiitake Sesame Vinaigrette).”

Also trending: sea vegetables, with kelp burgers, and a variety of seaweed chips and snacks.

And, products with ingredients thought to lower your stress levels, like ashwagandha.

Pogue asked, “So, it’s possible that in 2024, I might see a favorite sports drink, ‘now with ashwagandha’?”

“You already do!” Frey laughed. [Yep, there’s

read more

FTC: We use income earning affiliate links. More on Sposored links.
Terms of use and third-party services. More here.

“The adventure of life is to learn. The purpose of life is to grow. The nature of life is to change. The challenge of life is to overcome. The essence of life is to care. The opportunity of like is to serve. The secret of life is to dare. The spice of life is to befriend. The beauty of life is to give.” —William Arthur Ward

Related Posts