The platform is appearing in formal agency RFPs alongside Amazon and Walmart as a named channel with a committed budget. Normally, it’s more of a footnote on them. That’s a significant shift in status for a platform that spent years fighting doubts about its logistics, its ability to convert consumers and its very existence in the U.S. market.
Podean, a global marketplace agency, says it is fielding dozens more brand inquiries per month compared to this time last year. The…
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Source digiday.com
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