Xbox doubles down on cross-buy in new interview | Gaming

In an interview with 4gamer, Agnes Kim, head of strategic markets for the Xbox platform at Microsoft, was asked about their strategy in the Asian market and indie developers active in the region.

In addition to Game Pass and working closely with developers in the region, Agnes says Xbox looks to expand its global markets through Xbox Play Anywhere.

“We believe that by continuing to expand Play Anywhere, we will be able to grow the ecosystem and reach more players.”

The idea is to push these other games to be played “anytime, anywhere, regardless of the platform.” However, Agnes Kim also said earlier in the interview, “We will not force this strategy on developers, but rather it is a flexible option.”

As a refresher, Xbox Play Anywhere allows someone to purchase a digital Xbox game…more

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