Xbox Game Pass’s Success Is Thanks To One Simple Reason That Amazon Still Doesn’t Understand | Gaming

Executives have consistently shown themselves to be wildly out of touch when it comes to understanding consumers in the video game market, and a misguided analysis of Amazon Luna’s failure to compete with Xbox Game Pass, along with the Twitch gaming store’s failure to topple Steam, provides a perfect illustration of this. At the time Luna launched, Game Pass was an outstanding value, with hundreds of quality games at a low price. Steam’s available games are in the tens of thousands, and the idea that fans would prefer to buy from a store attached to Twitch is fundamentally demeaning and condescending.

There are valid reasons to select Good Old Games as one’s digital storefront of choice, since GOG’s DRM-free policies preserve games, and nothing beats Steam in the sheer number of options available. Amazon purchased Twitch, then assumed fans who used Twitch would buy…more

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