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Xbox is making a big change via a new marketing push, and it is dividing the fanbase.
Microsoft Gaming recently unveiled a new advertising campaign promoting the brand as more of a service rather than just a hardware company.
The new Xbox advert turns everything into an Xbox.
Essentially, the company wants users to know they can access Xbox services across a wide range of hardware including third-party handheld PCs, laptops, mobile and smart TVs.
However, this is only stoking the fires fans have feared for some time – that Xbox doesn’t care about the console market any longer.
“So there it is. A proper mass marketing material to declare the fact that Xbox is no longer about its consoles anymore,” said Bolt_995…more
Source www.gamingbible.com
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