Xbox mobile gaming store set for July launch | Gaming

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Last year, Xbox boss Phil Spencer said that the Xbox mobile gaming store could launch as early as 2024 provided the Activision Blizzard acquisition was approved. With Activision Blizzard now under Xbox’s umbrella, Xbox president Sarah Bond has announced that the mobile gaming store will launch as a web-based platform in July.

The Xbox mobile gaming store launches soon

Plans for an Xbox mobile gaming store were leaked via filings for the Activision Blizzard acquisition in 2022, revealing that Microsoft intended to “scale the Xbox Store to mobile, attracting gamers to a new Xbox Mobile Platform.”

Microsoft is now ready to launch the store, which will arrive in July, but as a web-based service instead of a conventional app. According to Sarah Bond in an interview with Bloomberg, having the Xbox mobile gaming store as a website ensures that it’s “accessible across all devices, all countries, no matter what, independent of the policies of closed ecosystem stores.” Bond does say that Microsoft intends to “expand from there,” so a dedicated app could be on the cards in the future.

“In July we are going to be launching our mobile store experience,” Bond said. “We’re going to start…


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