This year, the Passover renewal season is reaching the technology sector with an emphasis on reducing upgrade costs. The iDigital chain, operating under the iCon Group, announced a broad marketing move that allows Israeli consumers to upgrade to the latest generation of Apple products through trade-in deals, which are now expanding beyond the smartphone world into computing and tablets.
The main innovation in the current initiative is the option to bring to the chain’s branches not only old Apple devices, but also PC computers and Android-based phones. The goal is to make it easier for new users to transition into Apple’s ecosystem, while utilizing the value of the old device as immediate credit at the register. For example, various Mac models will be offered starting at NIS 1,199…
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Source www.jpost.com
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