If you’ve been in Florence this past week for men’s trade fair Pitti Uomo, you’ve likely spotted the so-called “Pitti peacocks”. Clad in three-piece tailoring, pristine shoes and often a jaunty hat, this group comprises the influencers, brand founders, buyers, and journalists that orbit the menswear market. But more importantly, those who fall into the Gen X and baby boomer generations.
Since marketers learnt they could segment and target specific generations online,…
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Source www.vogue.com
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