Cindy Neves Meteored France
Social media is putting an end to this way of traveling, with Instagram and TikTok leading the way.
In fact, 72% of TikTok users say they have already booked tickets for a trip or activity simply because of a video on the social network.
How Will Trips Be Booked and Organized in the Future?
Cécile Petiau, editorial director of Hachette Tourisme, confirms that the trend is real and that the travel guide alone is no longer enough, at least for new travelers between the ages of 18 and 35. “The market is evolving, like all markets. We have always offered a wide range of publications with the idea of creating collections with their own editorial approach. That is why we know the younger generation…
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