HMD really wants us to have more fun. Earlier this year, it announced a collaboration with Mattel on an upcoming Barbie flip phone. Now, it’s teaming up with Heineken and creative firm Bodega on another effort designed to tap into nostalgia: the Boring Phone. There are more details on Heineken’s site — which you’ll need to be at least 21 to view — but basically It’s a translucent flip phone with no apps, just good retro vibes to help you connect with your friends over a cold one.
The Boring Phone is apparently real — I know, I was skeptical, too — but it will only be available through giveaways and isn’t going on sale. It’s a limited edition run and Heineken’s website indicates 5,000 will be made. There’s a 2.8-inch QVGA display on the inside, a 1.77-inch display on the outside, a 0.3-megapixel camera, and a 3.5mm headphone jack. It supports calling and texting via 2G, 3G, and 4G, but good luck finding a functioning 3G network anywhere in the US.
Specs are beside the point, though; the Boring Phone is a marketing stunt and, honestly, a pretty fun one. If you need navigation, Heineken’s promotional website suggests that you simply text your friends for directions. You can also play Snake in a nod to HMD’s Nokia license. And once again, translucent…
Source www.theverge.com
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