The deal, which kicked off April 22, is aimed directly at some of the best-selling and most ubiquitous gas-powered trucks and SUVs on the market today, including the Ford F-150, Toyota Tacoma and Jeep Wrangler. Rivian is even going after German automakers Audi and BMW. The price cut varies between $1,000 and $5,000 depending on the model. Rivian is offering discounts on three R1T pickup truck trims and one R1S SUV model.
The company promoted Monday the “electric upgrade offer” in an email to prospective customers as well as posts on social media. The discounts come as demand for premium and luxury EVs has softened across the industry, prompting automakers such as Ford, Lucid and Tesla to reduce prices. Faced with uncertain demand, many legacy automakers have also pared down plans to shift their portfolios to only battery-electric vehicles. Gas-powered vehicles and hybrids are back en vogue, thanks to the steady sales and profit margins they provide.
Rivian, which is only expected to produce about 57,000 EVs in 2024, won’t unseat the best-selling trucks on the market. But the approach could…
Source techcrunch.com
Terms of use and third-party services. More here.
Ad Amazon Minecraft Clothing, toys, and accessories.
Ad Amazon Gaming Laptops, clothing, games and more
Ad Amazon MUSIC Artists Merch Shop
Stay connected throughout the year with official, ongoing Microsoft podcasts.
Microsoft Podcasts Apple | Microsoft podcasts YouTube
Soccer | NFL | NBA | Ads. Amazon
Sports Fan Rings | Sports Fan Football | Sports Fan Jerseys | Sports Fan T-Shirts | Sports Fan Shoes | Sports Fan Jewelry | Puffer Jackets |
