‘We know that we have a lot of work to do on new player acquisition,’ Blizzard discusses the World of Warcraft new player experience, and plans to improve it | Gaming

What you need to know

• World of Warcraft is one of the industry’s biggest success stories, with non-stop operation for very almost 20 years. 
• Now owned by Microsoft, World of Warcraft has recently had a successful run with its Dragonflight expansion, alongside World of Warcraft: Classic modes.  
• The next expansion, The War Within, just hit alpha testing ahead of an expected Q3 2024 launch.
• Recently, we attended an event in London to discuss The War Within with Executive Producer Holly Longdale and Associate Game Director Maria Hamilton. 
• Holly acknowledged that the new-player experience is less than ideal, and said that improving it will be a big focus in the future. 
• Maria Hamilton noted that the Horde vs. Alliance faction tension still has potential to flare up again, despite the current truce — but allowing individual players to play together cross-faction will remain in place, even if there was a wider faction conflict some day again. 

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World of Warcraft enters its 20th year in 2024, marking an incredible run for one of the industry’s biggest success stories. Yet, Blizzard is still not done. 

Launching later this year, expected around Q3 2024, Blizzard is launching The War Within. The latest expansion for World of Warcraft also kickstarts a new Worldsoul Saga, with…

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